East Ventures keeps on investing on Indonesian startups. Previously it invested on the now-big companies such as Tokopedia, Traveloka, Ruangguru, MokaPOS and Pasar Polis. Now, it averted its eyes on Indonesia’s SaaS marketing startup called Feedloop.
Through its seed investment round, East Ventures and a few other angel investors invested on the company. Feedloop announced this news at Wednesday (6/19) without disclosing the number of the total funding.
Ahmad Rizki Meydiarso is not a new face in Indonesian startups. He previously co-founded Kata.ai, a conversational AI company. Together with his two other friends, Meydiarso founded Feedloop in late 2018.
Feedloop co-founders (from left to right) Ronaldi Kurniawan, Ahmad Rizqi Meydiarso and Muhammad Ajie SantikaThe company aims to help brands to engage with customers. It focuses on the younger market with millenials and Generation Z. Both are the market which no longer suitable to approach with the traditional marketing such as ads.
How Feedloop Works
Feedloop creates building blocks for the brands to create interactive marketing campaigns. The goal is to convert customers from only being aware of the brand to being interested in the brand. The campaigns include interesting quizzes and survey with shareable content.
For example when the company worked on brand building Liga 1, the main soccer league in the country. It made an interesting quiz in which people can compare themselves to the players in the league.
Then, they can share it through their social media story, which is also another marketing strategy in its own way. Within a day, the campaign went viral with more than 20.000 respondents.
Feedloop also makes recruiting easier for big brand such as Paragon. The company is a parent company of Indonesia’s biggest makeup brands such as Wardah, Make Over and Emina.
The marketing startup created an interactive campaign builder to improve talent acquisition funnel. Applicants are required to do a personality test, to check if they are suitable for the position offered. It would cut through many steps of recruiting for the employers.
