Grant Petty, the CEO and founder of Blackmagic Design has an interesting story about his billion dollar fortune. Initially, he slept only for two hours working on his desk writing all the SQL programs. The programs would run the internal processes at his 1.500 employees with $576m revenue. Among the hardware businesses like Sony or Samsung, Blackmagic Design has been absent but returned afresh.
Petty himself rewrote the workflow software that connected the inventory databases. He argued that although writing the code himself could be a weakness, Blackmagic finally averted the logjam. In addition, he said that the biggest problem is outsourcing in the Western world. He is known to have the approach of do-it-yourself to accelerate his business.
Currently, Blackmagic is known for making low-cost professional cinema cameras. They function effectively and affordably in switchers and specialized gear in television and film production. Its software, DaVinci Resolve is a free software functioning for color grading. It is essential for video and audio editing.
Blackmagic products are behind some big-budget movies. Oscar-nominated Don’t Look Up and Spider-Man: No Way Home are some of it. As lockdowns surge, the company celebrates huge demand for professional-quality home equipment. In 2020 for instance, Julian Terry, a film school dropout, used his Blackmagic camera to shoot Don’t Peek. It is a six-minute shot horror film taking site in his bedroom in L.A.
Later he told his YouTube viewers that his Blackmagic Pocket 4k that he used to shoot Don’t Peek is cheaper than his iPhone. According to Petty, his big buyers during the pandemic are television networks seeking to equip the home-based staff. Blackmagic revenue doubled to $576m. The profit also grew tenfold to $113m.
