Coca-Cola and Pepsi are two intriguing business entities that are very important for everyone to learn. Imagine, they both have the same products, industry, ideal consumers, to flagship. Both are giants hungry for leading beverage business globally. People might wonder who wins in this competition, who leads the world’s biggest beverage brand and products. Both might be very similar, but Coca-Cola and PepsiCo own highly different methods in operating business. Thus, up till now, it is still hard to notice which one sits in the beverage product throne.
Somehow, although they are meddling with a fierce competition, both can still capture market share. Thus, this article would note key differences in Coca-Cola and PepsiCo approach to their business. First of all, let’s talk about PepsiCo. The product line in PepsiCo is a diverse product. The pricing strategy is very direct by noting both demands and pricing research. What it means as having a diverse product line is, instead of focusing on the beverage market, PepsiCo pours its attention to other consumable markets.
This becomes the reason why PepsiCo owns 23 different brands carrying over $1bn annual sales due to its diversified product portfolio. The epitomes of their diverse products are soda, alternative drinks, snacks, and others. In the soda part only, there are at least 6 products like Pepsi, Diet Pepsi, Pepsi Max, 7Up, Sierra Mist, and Mountain Dew. For snacks for instance they have Doritos to Tostitos.
Next, PepsiCo has around seven global divisions around the world. Those are Frito-Lay North America, Quaker Foods North America, PepsiCo Beverages North America, Latina America, Europe, all products in Africa to Asia Pacific and New Zealand. 60% of PepsiCo’s net worth is from the three North America divisions.