Global smartphone sales have risen for the first time in more than two years thanks to the recovery of demand in emerging markets.
According to a report by market research firm Counterpoint Research on the 22nd (local time), global smartphone retail sales rose 5% year-on-year in October.
This is the first year-on-year growth since June 2021. In addition, the year-on-year decline for 27 consecutive months also broke.
Last month, it also recorded the highest monthly smartphone sales since January 2022.
Huawei recorded the fastest growth among Chinese smartphone manufacturers in the third quarter after launching the Mate 60 Pro smartphone equipped with 7-nano advanced semiconductors.
In addition, Apple’s launch of the iPhone 15 series at the end of September this year has also contributed to the increase in global smartphone sales.
Over the past two years, global smartphone sales have been affected by lack of parts, inventory accumulation, and extended replacement cycles.
By brand, Samsung Electronics continued to lead the global market by accounting for 20% of total smartphone sales in the third quarter of this year. Apple ranked second with 16 percent market share, followed by Xiaomi with 12 percent. Counterpoint Research expects the global smartphone market to grow further in the fourth quarter.
CNBC reported on the 22nd local time that global smartphone sales in October rose for the first time in 28 months compared to the same month last year thanks to the recovery of emerging markets.
According to a report by market analyst Counterpoint, global smartphone sales rose 5% in October from the same month last year.
This marks the first rebound since June 2021 after a 27th straight month-on-year decline.
The sales volume itself was also the highest since January last year.
“Emerging markets led the rebound, including the continued recovery in the Middle East and Africa, Huawei’s return to the Chinese market and the impact of the Indian festival season,” the report explained.
However, the report said that advanced markets, where smartphone penetration is relatively saturated, are relatively slow to recover.
