Italy ’s antitrust regulator, AGCM, on Monday, Autorità Garante della Concorrenza e del Mercato (AGCM), has fined 10 million euros against multinational technology company Apple over claims for iPhone water resistance.
Through an official statement, AGCM considers Apple’s creative claims about iPhone water resistance. Namely iPhone 8, iPhone 8 Plus, iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max misleading.
Italy to fine Apple cause it claims its products are water resistant
Apple claims they are water resistant at depths of between one and four meters to 30 minutes. And, it is depending on the model. MacRumors explained that this capability only applies in certain circumstances such as controlled laboratory tests with pure water.
AGCM criticized Apple for being vague about its water resistance claims. The slap has also become even more spicy for Apple. It is due to the company does not cover water damage under the iPhone warranty. Even though Apple clearly promotes a smartphone product that is waterproof.
AGCM considers it inappropriate to encourage ‘aggressive’ commercial practices highlighting water resistance as a feature, while at the same time the company refuses to provide a warranty if the iPhone model in question is subject to water damage.
This is not the first case
The Verge explains this incident is not the first time that Apple has been in the spotlight of AGCM. Previously, in 2018, Apple was fined 10 million euros for not providing complete information. Apple didn’t give information to old iPhone consumers regarding battery management.
The case, known as the ‘batterygate’, led to an apology from Apple which later agreed to pay millions of US dollars in compensation to consumers.