The beauty industry is experiencing rapid development. At this 4.0 era, the beautiful version of social media can not be avoided. People not only want to be beautiful in the real life but also in social media. Therefore, social media have the highest influence on the growth of this industry.
Social media affects beauty industry
Social media brought an atmosphere of change in people’s lives, such as changing behavior, demands, and interests. These factors are the background of the transformation of the paradigm. In fact, it can bring up new trends in an industry.
When viewed in recent years, consumers are starting to demand a lot of instant treatment results, such as wanting V Shape’s face to anti-aging trends.
According to forbes, the beauty consumers are enjoying new products and finding new brands. This is part of a larger generational shift of younger consumers rejecting the large brands their parents preferred and seeking out locally-made, artisanal, natural products in all consumer categories. The need to be Instagrammable at all times also helps.
Beauty trends
The desire to have a better and more beautiful face makes beauty transformation a popular trend. Additionally, these trends into four groups, namely beauty 1.0, the concept of care focuses only on the doctor’s point of view, or assessment with the golden ratio. In the treatment, the doctor’s perspective determines the best treatment.
As for beauty 2.0, the community began to want a face look in accordance with its own version. You could say the community began to express their wishes to the doctor, so that interaction occurs.
In 3.0, the demands of the community increasingly developed. They not only want to perfect their appearance but also want to increase their confidence.
Last, beauty industry has entered the era of beauty 4.0. In this era, social media is very influential. Criteria for beauty in individuals becomes higher, not just beautiful according to personal but recognition from the environment.
Business Ideas
Therefore, you can take this moment to be a business opportunity. You can sell some beauty products through your social media. Make your beauty business interesting as possible so that you will have a lot of customers. Have a try and good luck, fellas.
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