Social media always affects companies to increase their brand awareness and sales. Therefore, companies need a social media manager who will run marketing administration through social media. The main responsibility of a social media manager is to implement a marketing plan through social media.
A good social media manager can make public awareness of a company increase through content uploaded to social media. An example of good management of social media is carried out by Lazada.
The official Lazada account actively uploads content on Instagram and Twitter so that these two social media have many followers.
Behind a large number of social media followers, Lazada has a social media manager who works hard to organize content on social media.
Lazada’s social media manager has done some of their responsibilities, that is:
Identify Target Customers
Lazada’s target is young people. So, the uploaded content is more colorful and contains prizes for a quiz to attract more followers. Lazada mostly upload quizzes on Instagram, while Lazada twitter uploads more discounted vouchers.
When Lazada held a quiz with prizes on social media many young people participated in the quiz, so the comment column was flooded with thousands of comments.
Visual Design Strategy
The content uploaded on Lazada’s Instagram or Twitter looks neat. It has matching colors so it is pleasing to the eye. Usually, the uploaded content has a white or dark blue base color. The uploaded content also has a caption that matches the image, so that the reading audience can find compatibility between the image and the caption.
Admin Lazada promotes its products through Instagram and Twitter. Lazada uploads product images and providing captions that contain invitations to buy products. Lazada also offers attractive promos on social media as a form of promotion. For example by uploading an additional 10% discount promo poster from BRI Bank if you buy the products.
In addition, Lazada also distributed discounted vouchers on social media. It usually shares attractive promotions and discounted vouchers in Lazada twitter. Thus, it becomes a way to lure audiences into buying products at Lazada.
Admin Lazada actively uploads content on social media, both Instagram and Twitter every day. However, not all comments were positive, there were a lot of negative comments on Lazada’s Instagram showing complaints or dissatisfaction.
Seeing these negative comments, Admin looks to reply to complaints from customers and provide solutions regarding complaints. Although not all comments can be replied one by one because there are too many comments, the admin has shown responsibility to the customer.
Although not all of the comments on Lazada’s social media are positive, at least what Lazada’s social manager does in managing social media is good and can be emulated for companies that want to increase the company’s brand awareness through social media.
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