Today hashtags are used in tv advertisements, magazine advertising, and supported social media posts as part of calls to action. Yet, a smart promotion of hashtags does not end with a clear call for action.
Here are 3 ways that companies can enlist hashtags to launch complete campaigns.
1. Encourage User-Generated Content
When the true power of social media is harnessed, users’ comments, photos, and videos become marketing messages permeating the online environment.
After that, once hashtags involved in television ads or other marketing campaigns, users will notice it.
Moreover, if paired with competitions, sweepstakes, or giveaways, hashtags will inspire a massive response from social media that spreads across Twitter, Facebook, Vine, and Instagram.
2. Aggregate and Showcase the Response
Hashtags provide a unique opportunity for companies to highlight user-generated content. Photos, videos, and status updates using hashtags can be aggregated.
And also, it posted on a Facebook landing page or website. Then, exposing campaign responses and promoting even further involvement.
Search for social networking tools that can convert a fractured social media dialog into one summarized on your landing page or on your website or Twitter. In addition, using this aggregated conversation to record, track, and cure the campaign reactions.
3. Connect Campaigns
If you are increasing engagement by using hashtags and offering prizes, leverage this response by asking users to opt in to receive an email newsletter. Or, becoming a fan of your social media page.
Turn your hashtag campaign success into the development of an expanded email newsletter audience. And then, accumulate a great social media fan base and build tighter connections with potential consumers.
Connecting your digital ad buys to the campaign. By targeting people, people will search for the hashtag. In addition, it brings in an audience of people who have shown interest in your brand.
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