Facebook, Twitter, Instagram, Pinterest are the platforms that can engage in content aggregation tools for social media marketing.
Social media sources are all full of customer-generated content that you can use to help promote your business. Such posts can turn a browser into a consumer, from spontaneous displays of excitement about your service to visual proof of your product being used.
Here are 3 content aggregation tools for social media marketing.
1. RebelMouse
This online tool curates a collection of social media posts and turns them into an easy to scan, grid style, never-ending page.
Use RebelMouse to connect all of your social media accounts including Twitter, Facebook, Instagram, Pinterest, and Tumblr. Then paste the embed code on your own website for an instant wall of information.
Using hashtags and keywords, you can also use RebelMouse pages to curate industry news or compile business mentions. You may also use Twitter Lists to run a collection of tweets from a variety of people.
RebelMouse is free to use but it costs $9.99 a month if you want to remove the Follow and Featured sidebar boxes from your page or host the page on your own domain.
2. Paper.li
You can turn your favorite social media posts into a digital newspaper with Paper.li. The online tool curates the social media content you specify based on keywords, hashtags, and selected accounts. You can also add information from any RSS feed.
Then, the tool looks for URLs in the posts and extracts the content. Instead of posting a tweet with a link, Paper.li posts the linked content, be it an article, video, or photo.
A basic account at Paper.li is free. You can move your paper to a custom domain if you go Pro for $9 a month, run ads, get statistics via Google Analytics, and produce a newsletter.
3. Postano
Postano makes social media posts essentially dynamic marketing displays. Imagine an industry conference in which every hashtagged tweet pops up in real-time on a giant display.
The average Postano installation starts at $25,000 and that includes a full year of content management.
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