Social media content strategy helps the sellers in promoting their products. It is one of the fickle instruments available to a company. This is, on the one hand, an open platform that enables direct communication that we have never seen before.
Here are 3 steps in the social media content strategy.
1. Establish Your Audience
Target audience research is most likely part of your overall digital marketing strategy, so you can get some insights from the website analytics software you are using (Google Analytics is probably the most widespread).
There are 3 social-media focused on tools, namely BirdSong Analytics, BuzzSumo, and Fanpage Karma. BirdSong Analytics provides an in-depth analysis of your competitor’s Facebook page showing which content has been the most successful for them.
The days of the week and time of the day trigger most interactions, which words are the most common in their posts, and much more.
Then, the second is BuzzSumo. It lets you compare Facebook pages and get insights into how their updates are being received by their fans.
And the last is Fanpage Karma. It allows you to identify your competitor’s most engaged social media followers.
2. Begin Testing Networks to Focus
Establish multiple social media profiles, and put equal effort into each one (at the beginning). See which yields the best outcomes, checking along the way different types of social content and tactics.
It is more like an A/B exam, but a little less straightforward. You won’t automatically get rid of the networks that are underperforming, as you would with a design or functionality.
You’ll just figure out what content form and use work with everyone, and then use the one that works best.
And actually, on each side, you set up many individualized social media marketing strategies for the followers. Then, it has the added advantage of allowing you to use each network for what it is designed for.
3. Develop a Content Calendar
It’s a brilliant idea to add a social dimension to the calendar. This will turn an incomplete plan into a completely integrated one.
You can check on your calendars such as monthly holidays (including weird/unofficial holidays), big entertaining or business events, festivals, and your com[any plans and events (birthdays. anniversaries, company trips, and so on).
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