In social media marketing, many people still do social media marketing mistakes. For instance, having a private profile or still using a personal account when you should switch to a business account.
Here are 5 not-so-obvious social media marketing mistakes you must avoid.
1. Posting Just to Post
Posting to upload just does the opposite of what you want it to do. A lot of people feel like they’re constantly trying to post just to stay important.
In fact, when you post low-quality content, you tarnish your brand and dampen your engagement levels. When users don’t get engaged with your content, Instagram will stop showing them your content.
2. Rigidly Sticking to Your “Agenda”
Focus on what actually matters to your audience, not you. Test, measure, learn, repeat. Let go of your rigid agenda and give your people what they want.
3. Too Much Product Promotion, Not Enough Social Media Marketing
Be honest, and share with them your true, genuine self. It establishes a bond, and bond generates trust. Second, give without expectation.
Your ratio of product promotion to value-driven content should be something like 1:4, so for every four pieces of entertaining, valuable content, you have one post promoting your product or service.
4. Lack of Brand Consistency
If you want to build and sustain a powerful brand, you must focus on brand consistency.
Consistency doesn’t mean monotony. Don’t put the same piece of content out again and again. Switching it up, retaining the variety, and testing various formats are still important.
Be consistent in your social media marketing efforts because consistency compounds and creates powerful, sustainable brands.
5. Using LinkTree as Your Instagram Bio Link
Actually, it is not so surprising because this is one of the most common, yet less-obvious social media marketing mistakes that brands make on Instagram.
There are some reasons why using LinkTree is a mistake. First, you are relying on an app from a third party, and have zero power. When it goes down, then you do.
Second is LinkTree page looks like everyone else. You work within their themes and parameters. Again, you are trying to have a product branding for your product.
The third is there is no analytics with the free version and limited analytics with the paid version. Plus, all of your data belongs to them.
The last is there is no optimization for conversion. It’s just a bunch of basic buttons with text on them stacked on top of each other
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