E-commerce has a big influence on the economy. If a journey of a thousand miles begins with a single step, then large orders can propel your business a hundred steps forward.
The failure rate for small businesses is notoriously high, but it gets a bit easier when a solopreneur gets customers from e-commerce, Google, Amazon, Facebook, Instagram, and other online channels, in addition to brick-and-mortar. Digital platforms diversify revenue streams and de-risk a startup economy. In addition, they can increase enterprise value if a company or investor buys the venture down the road.
1. Search Your Business
Right from the start, think about how your business fits those search results. You want to be using the same keywords that will drive customers to your business as well. However, also think about how your business differs.
To keep customers returning, offer something a little extra. Perhaps your dog-walking business also offers pup sleepovers if necessary, complimentary back massage for pooches included.
2. Standardize Across Channels
You want to make sure that all channels have the same username, logo, short bio, and a website connection because this will make your brand more identifiable.
Think about it — you avoid paying close attention to that tiny profile picture and username after scrolling for a while, but you still know who posted the amazing post just by its overall tone and sound.
3. Keep It Manageable
Much of the online presence revolves around marketing. Hence, don’t let it get out of hand, as you must continue to manage other aspects of the business and satisfy customers by procuring exceptional goods.
Most owners employ a social media manager to delegate daily activities such as tweeting, uploading pictures, and answering comments.
An email list, however, is a gold mine to attract prospects and clients who have already shown interest in the goods and services, adding ongoing income from a continuous appeal.
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