Facebook has launched a redesign that focuses on the Groups feature of its main social network. It is doubling down on a successful but controversial part of its namesake app. Another sign that Facebook is moving toward more private, intimate communication.
A new design for the mobile app highlights the Groups that users have joined. Then, it shows a personalized feed of activity across all the groups’ people are part of in a special tab. The service is long known as the “big blue app” is also getting a color change. It will be framed in white instead of the company’s previous symbol.
Quoted from bloomberg.com, Mark Zuckerberg said that people shy away from posting things publicly and look for more intimate ways to connect with friends and family. He recognized that more people want to interact privately or in more intimate groups As consequences, the company has been pushing more aggressively into groups for the past two years.
Facebook’s Groups
Facebook’s Groups can be public or private on the social network. It can be used to help keep long-distance friends in touch. Furthermore, it connects people with similar interests or passions and organizes events. Facebook is also making it easier to discover new Groups based on users’ interests. It recommends relevant groups to people when they are in other parts of the app. For example, Marketplace, the Gaming tab, and Watch video service. People will also be able to share content directly to their Groups. Facebook users only need to click the share button on the main News Feed. It is the same way they do with friends and family, Facebook said.
Secret Crush
Facebook has also launched other new features. The company’s Dating service is getting a new feature called Secret Crush. It lets people “express interest in” up to nine of their Facebook friends. If one of these users has opted into Facebook Dating, they will get a notification saying someone has a crush on them. If that person adds the original admirer to their Secret Crush list, Facebook makes a match digitally.
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