On Instagram, there are many kinds of various business ways in building an authentic Instagram audience. To build an authentic Instagram audience, you need some strategies.
Here are 3 tips to build an authentic Instagram audience.
1. Follow the Yellow Brick Hashtags
Hashtags are the best way to discover accounts similar to yours, or who care about the same things you do. So work backward. If your career goal is to be a sustainability expert, which hashtags would sustainability advocates follow?
Plus, Instagram has a helpful feature that shows you smaller related hashtags for each major hashtag.
Thoughtfully comment on their picture, or give them a message. These small efforts over time yield great results, because if you’re sharing content, they’re likely to share your posts on their stories, or recommend your page to others who share their interests and passions.
2. Use Your Profile as Your Stage
Secondly, it’s not enough to just go after the ideal follower without changing your Instagram strategy.
Strategic, thoughtful content will look different depending on your career goals.
3. Aim to Create a Community, Not Just a Fanbase
Finally, remember that in the end, your followers are more than a fanbase. They’re a likeminded community who you should support as much as they support you.
To have any hope for an authentic, loyal following, you have to view your role on Instagram as twofold: To entertain, and to serve. This means you must be open to community feedback. Ask for more of what your followers want.
Using the ‘vote’ and ‘query’ functions in your stories to constantly communicate with your audience to gauge what your followers want more from. So still make time to respond to comments so considerate DM’s, no matter how busy you are.
Using the ‘vote’ and ‘query’ functions in your stories to constantly communicate with your audience to gauge what your followers want more from. So still make time to respond to comments so considerate DM’s, no matter how busy you are.
