There is a lot of erroneous advice online, especially when it comes to social media marketing. Unfortunately, much of this guidance seems reasonable on paper and it becomes myth.
Here are 4 common social media marketing myths you need to watch out for.
1. Negative Feedback Can be Safely Ignored
Marketing on social media is not just about highlighting the best aspects of the brand. It also involves handling all negative feedback directed at your product.
Disregard those snipes and jabs and they will fester online, persuading customers to disregard your brand at a time when every single customer is required to help your business expand.
When you find negative feedback, answer it — strategically. Respond to all comments quickly. Not only can you tamp down on negative feedback before it gains any ground, but quick responses will show that you listen and respond to customer concerns, even if they are negative.
2. All Content Represents Thought Leadership
Content marketing is an important part of commercializing social media. The social network is what you use to effectively deliver content to your users and it is the content itself that perpetuates and grows your brand.
Many businessmen, however, wrongly equate all material with leadership in thinking.
3. Social Media Marketing is Primarily for Generating New Customers
Social media can give you new customers, but that should never be its primary purpose. Research has revealed that followers of corporate social media accounts were fans before they joined.
Social media marketing is best used as a tool to maintain the existing audience, not simply as a tactic for expansion. Learning this will help you move your growing audience towards a specific strategy.
4. Social Media Metrics Cannot Be Measured
When you’re searching for a single tracking number that tells you how successful the initiative is, you won’t find it. There’s a lot to test though, from clicks to consumer behavior.
All this knowledge will tell you whether your current strategy is successful or whether you have to turn gears. You just need to figure out which metrics your campaign produces are most important to your goals.
Writer: Irly Nurvitasari
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