In the last decade, social media has become a highly essential part of business. The implementation of social media business will predictably keep skyrocketing in 2020.
However, social media analysts said that 2020 will be a transformation year for business. New trends will emerge in 2020, following the rapid advancement of technology.
The trends, in addition, will generate not only from the users, but the platform as well. For example, recent Instagram’s try out to not disclose the number of likes will change the way digital marketing assesses its engagement rates.
Also, the unexpected growth of new social media platforms is giving references to what possibly happens in the future. Social media will continuously grow and, most likely, things might go beyond the prediction.
For that reason, business needs to understand what emerging trends social media will have next year. Thus, to briefly understand what they are, here are some emerging trends of social media for business in 2020.
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Business Needs to Establish Its Own Tone
As disclosed earlier, Instagram tried out to remove the number of likes in each post. In several countries, the feedbacks are mostly satisfying and Instagram plans to try it worldwide.
Additionally, it will be no surprise that other social media platforms will follow this. And, by the time it happens, it will be harder for business to assess their engagement, whether from own posts or influencers.
Hence, one among several ways to determine the engagement rates is by creating a tone. The tone of the business persona in social media should be dissimilar from one another. Also, from the tone, business should start to evaluate their strategies through direct engagement, rather than simply views and likes.
Companies Should Go Beyond the Popular Social Media
Considering the swift growth of social media’s quantities in the last year, it is wise to assume that there will be more upcoming platforms in 2020. Sometimes, this new one will be so popular that it can be popular among users without anyone even foreseeing it.
Reflecting upon the surprise, the first company to explore any new emerging social media will greatly get benefits from it. They can help set the trends and characteristics of digital marketing on the platform.
That said, every company should have at least one person responsible for its social media accounts. Besides cultivating branding, the person should regularly explore new emerging social media and assess the potentials it possesses.
Bots will Dominate Digital Marketing
In the age of AI and automation, bot chats will gain tremendous popularity as many are developing it. Despite being currently imperfect, these chat bots will dominate websites and social media in no time.
Reflecting upon the possibility, it is up to companies to utilize bots in their very own unique ways. The sooner they adapt to the use of chat bots, the more advantages they may get.
While the potentials are chiefly uncertain, chat bots are predictably to bring more efficiency in communicating with audience. However, the existence of chat bots will most likely be unable to replace social media admins.
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