Chinese Smartphone manufacturers have made good results by focusing on emerging markets and Southeast Asia. They rushed to announce plans to launch mid- and low-priced smartphones, also revealing their ambition to catch new consumers.
Competitions with South Korean companies such as Samsung Electronics and LG Electronics will become fiercer. Because the two companies are now expanding their low and medium-priced products.
Chinese smartphone manufacturers still reign over the biggest markets in Southeast Asia such as Indonesia and India
According to IDC, Oppo had a 26.2 percent share in Indonesia’s mid- to low-end smartphone market in the third quarter of 2019. Chinese manufacturer Vivo also came next with 22.8 percent share. Samsung Electronics came in third with a 10 percent market share along with China’s Realmi and Xiaomi.
Chinese manufacturers such as Oppo, Vivo, Realmi, and Xiaomi have 74% of total Smartphone markets in Indonesia in 3rd quarter of 2019. The figure represents a 20.1 percent increase from the same period last year.
The situation in the Indian market is not much different. IDC said Samsung’s share of India’s smartphone market stood at 18.9 percent in the third quarter of 2019. It dropped from 22.6 percent in the third quarter of 2018. Shipments also dropped to 8.8 million units from 9.6 million in a year.
Samsung Electronics is the only South Korean company in the top five in the Indian market. The remaining four seats were all occupied by the Chinese manufacturer. LG Electronics did not even make the ranking list.
Chinese manufacturers showed noticeable growth. They all boosted their market share to the 10 percent range. And they also increased their shipments. Xiaomi, which topped the list, had 27.1 percent of market share. Down slightly from the same period last year, but its shipments increased by 900,000 units.
The secret of Chinese manufacturers’ good performance in Southeast Asian markets is price competitiveness. The price range of their smartphones is widely formed from $100 to $600.