The global health crisis has pushed industry leaders to find new ways of doing business through a variety of industries. Yet this goes deeper than just creating new protocols or collaborations.
This also includes how people interact with their customers amid the health crisis.
Providing Answers Far Beyond How to Spend
The sector was all about data. Cared for advisers, of course. Everybody still has. But the idea was you ‘d connect more with the numbers — interacting with the customer wasn’t what drove the day.
Today, COVID-19 is forcing financial advisors to shift again in a similar way. With unemployment and layoff numbers continuing to hit unprecedented levels, and markets playing yo-yo, people naturally are worried about their assets.
Use Technology while Showing the Next Generation What Really Counts
Through this respect, technology has the ability to help financial advisors better support their clients. This does not only mean moving to new applications or spreadsheet types.
For example, it means learning how to use resources such as Zoom, virtual meetings, and digital happy hours to reach deeper.
The way in which financial advisors and their customers use emerging technology has tremendous potential to impact the next generation, which is expected to inherit the wealth of today.
Many young people, for example, have internalized the belief that technology can not just provide answers but is the key to just about everything
The Pandemic Will End, But…
Eventually, the COVID-19 pandemic will subside.
Although COVID-19 may be a catalyst, the transition to a more personal financial advisory style is a beneficial move. This will continue to offer benefits not just here and now but far into the future through recovery.
The more you grab hold of the technology available to you and utilize it to its fullest to make connections.
The more secure you’ll help your clients feel, both inside and outside of their accounts. And by accepting this shift now, it will feel much more natural to step up the next time a crisis hits.