Using a print-on-demand service may be simpler than handling your own inventory, but there are some special factors you should be aware of in this approach. Fortunately, there are creative solutions to most of the challenges you’ll face.
Here are 4 tips in a print-on-demand.
1. Always Order Samples
Quality assurance is essential when you’re using print-on-demand services to sell online.
It’s always possible that something gets lost in translation from the design you see on your screen to your printed product. But you can just reach out to your vendor’s customer support for advice on how to fix any issues.
Samples are also good to have on hand to take your own product photos for your website and social media profiles, in addition to ensuring the product quality.
2. Be Strategic About Shipping
Even when you don’t ship products on your own, shipping still offers some complexity in the form of shipping times and cost and setting the right expectations with customers.
You’ll want to be sure that you’re accounting for printing times when it comes to shipping. Whatever the shipping times are, be sure to add anywhere from 2 to 4 days for production, or more depending on the product.
3. Create Mockups that Show Off Your Products
Many print-on-demand services can help you create your own mockups, showing your products on a person or as a flat lay. But there are other services and plenty of free mockup templates that can also bring your products to life.
These mockups are what will sell your products to customers, so it can literally pay to go the extra mile.
PlaceIt is an easy-to-use mockup generator that lets you create photo and video mockups for $8 each. Or, if you know the basics of Photoshop or other photo editing tools, you can browse Mockup World or Behance for templates.
4. Focus on a Niche to Make Marketing Easier
Marketing is what ultimately determines the success of your business. But if you’re targeting everyone, you’re not really marketing to anyone. That’s why focus is so important, regardless of the tactics you employ.
Having a clearly identified market (e.g. dog owners) will potentially help you build compelling goods, minimize the cost of attracting consumers, and increase your potential income, as your targeting decisions would be much more effective.
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