A product description is a copy of the marketing which describes what a product is and why it is worth buying. The aim of a product description is to give valuable information to consumers about the product’s features and advantages so they’re motivated to purchase.
However, entrepreneurs and marketers alike are susceptible to a common mistake that comes up when writing product descriptions. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products.
Here are 3 tips to write a product description well.
1. Focus on Your Ideal Buyer
The best product reviews clearly and in-person reach the target market. You ask questions and address them as if you were having a discussion with them, choose your ideal buyer. And then, you use your word.
Consider how you would be talking to your ideal buyer if you were selling your product face-to-face in store. Now seek to integrate the language into your e-commerce platform, so that you can have a similar online discussion that resonates deeper.
2. Entice With Benefits
If you market your own goods, you get excited about the functionality and requirements of the individual products. Your service, your website and your products live and breathe.
The problem is that potential customers are not as keen on worldly features and specs. For them, they want to know what’s in it — how it’s going to fix their greatest pressure points. This is why the advantages of every feature need to be highlighted.
3. Appeal to Your Readers’ Imagination
Empirical proof has shown that if people keep a commodity in their pockets, it enhances their urge to own it.
You’re selling online so your web visitors won’t be able to keep their items. High, crystal-clear photos or videos can help, but there’s also a copywriting trick to increase desire: let your reader imagine what owning your product will be like.