Getting your first sale with real customers is a significant milestone for every entrepreneur.
But sealing the deal on your first sale takes time and focus. With hundreds of channels and ways to promote your business, it can be hard to find the ones that make the most sense for your business and produce worthwhile results.
Why Targeted Traffic Crucial for New Stores
As the owner of a new online store, it’s easy to think you’re improving: nitpicking brand colors, flip-flopping on fonts, second-guessing your pricing, and getting caught up in the minor details as you build a business behind closed doors.
Real improvement, on the other hand, is only possible when you expose your business to the world.
You can’t know what you’re improving unless you establish a benchmark that you can quantify through hard numbers. That’s why traffic is so important.
Join Online Communities
Don’t underestimate the value of setting the right place for a link to your store.
Post on forums such as Reddit, join Facebook Groups, and find online niche communities within your industry.
Growing of these platforms provides an opportunity to meet people who have coordinated around common interests.
Make a search for interests that are related to your business.
Join groups that frequent and become an active member of your target customers, connecting with others within the community. You can share a link to your store after you’ve built up a reputation and established genuine connections, with a discount code, maybe.
Paid Advertising: Spending Money to Make Money
The best way to quickly get targeted traffic is through paid publicity. The good news is that you can pay per click on a wide range of paid advertisement platforms. In some cases, you can start with a budget that is as small as $10.
Each advertising platform is different, and these platforms should be chosen based on who you’re targeting and how the tools allow you to reach potential buyers.
You might even want to check out which social networks are popular in certain markets if you are targeting specific countries.
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