The COVID-19 pandemic has changed our usual way of doing small business altogether. Many businesses are unable to complete shipments because of delays in the supply chain.
To make it stable, here are 4 simple things you can do for your small business.
1. Keep Your Customers up to Date
In so much confusion, the clients will ask what changes you make to the everyday operations. You might need to close your brick-and-mortar store or cut back on hours to allow workers time to reorganize your facility. You may be experiencing delays in online order fulfillment.
Proactive communications can give customers peace of mind and help them remember your brand.
2. Consider New Products to Replace Unavailable Services
If you are no longer able to provide your traditional services to your customers, coming up with “replacement” products could prove key to maintaining a source of revenue.
Online coaching, courses, and videos, video series, and ebooks are only a few of the digital products that you might deliver to stay in contact with consumers and boost sales if you can not sell your traditional goods or services.
Try thinking creatively. These innovations would not only hold you alive now — they will go on generating revenue once business returns to normal.
3. Shift as Much of Your Focus Online as Possible
It is the time to be aware of how you can eliminate in-person encounters to limit the spread even further. Several organizations have moved to use Zoom and other video calling devices so that meetings that were previously held in person can be remotely performed.
Small brick-and-mortar retailers dependent on foot traffic to move goods need to consider digital workarounds, particularly in areas where state mandates have closed their doors.
Providing local delivery or pickup at the curbside will allow you to continue making sales when revenue would otherwise disappear altogether.
4. Be Mindful of How You Manage Expenses
Consideration should be given both to the immediate and long-term effect such decisions would have on your finances. It is important to get through the next few months. But, you don’t want to make a mistake later that would seriously cripple your operations and cash flow.
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