Simple adjustments are needed to build clients consistently. When you start a business, the goal is to build consistent revenue.
In the beginning, entrepreneurs tend not to be too choosy about who becomes a client. As your business grows, you learn an invaluable business lesson: not all clients are worth the revenue.
These strategies can take you from dealing with bottom feeders to dealing with the clients that make you excited for what entrepreneurship has to offer.
Here are 3 simple adjustments for you.
1. Have an Established and Polished Foundation Online and Offline
High-end companies are not going to do business for businessmen who have a forum for bootlegs.
A website being cobbled-together would repel these future buyers. When you don’t have a real company plan they won’t be secure with you investing larger sums. All needs to be set up lawfully and reasonably.
The point being, it doesn’t take much to create a professional and polished foundation and a business structure that attracts high-end clients consistently.
Don’t let your foundation turn away the kind of clients that scale your business quickly.
2. Make Your Free Content More Valuable than Others Paid Content
The free posts, videos, interviews, newsletters, free group forums, and the activities are what reveals you are an authority to prospective customers.
They help clients begin the cycle of understanding you, respecting you and trusting you. This brings awareness and provides a forum for selling what you market.
High-end clients will be available when you take the extra mile with your free content. Make it how-to more than inspirational. Give them content, strategies, and tactics that others would charge for.
3. Have Video Testimonials and References
We were all focused on the need to offer testimonials. We get them and put them on our websites in written form. Although those could be successful, video testimonials are better. High-end consumers (and others) will see. And also, learn from a real-life human over a few lines of text will give a review.
We are living in the digital age. Using video testimonials and can follow up with high-end client comparisons. They are trying to bring in five and six-figure offers and that’s something you do. A testimonial to a document does not have the same impact.