Customer-based marketing is probably the most effective way to grow your business in 2020. The strategies focus more on bonding a positive rapport with customers. In customer-based marketing, the marketing target shifts to personalizing customers’ desire and build loyalty with them instead of promoting the products being sold. Below are several customer-based marketing strategies that the Visiture recommends.
Customer-based marketing rule no.1: marketing automation
Segmenting your subscribers’ e-mails is helpful to personalize your messages. Categorize your customers from the most general thing such as gender, location, into more detailed information of purchase history, products viewed, level of activity/engagement, and others. Personalized e-mails also often make your customers feel special. More so if you add a touch of personal messages to the e-mails.
Feedback survey for your business’ growth, and for your customer rapport
Market research and customer feedback survey are two essential things to grow into an even better business. Without taking into account those things, you can never know what products suit your potential buyers’ tastes. Know their demands, and cater to their wants, needs, and opinions. Build a better rapport between brands and buyers. Also, assure that you hear your customers’ voices.
Approaching loyal buyers through customer-based marketing: reward programs
The loyalty program is still as relevant as ever. Give points, exclusive offers, gifts, coupons, or occasional free products with specific amounts or times of purchase. The Visiture emphasizes the key is to make your customers feel special.
User-generated contents: one simple way for marketing with customer-based emphasize
Mainstream online platforms are the best place to generate engagement. Sometimes, your customers may leave impressions upon your products on their personal social media account. Take the chance to share their sincere review of your brand’s social media account. Customers often feel seen and special when they are put in the social spotlight makes.
If necessary, host social media contests or giveaways. It’s not only helpful for your business promotion but also to cultivate engagements with your customers and potential customers.
Constantly engaging to your customers and building a positive rapport are the main key points of customer-based marketing strategies. Obviously, there are a lot more strategies that you can implement. Suit the strategies you intend to adapt to your company’s branding!
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