A part of customer-based marketing strategies is being pro-active in engaging communications with your customers. Providing your customers with top-notch experience is a priority in customer-based marketing. Below are more strategies that the Visiture suggests to make your customers feel special.
Referral programs: secret marketing through your customer’s acquaintance
To start off, loyalty programs and referral programs are two different things. Loyalty programs are given to entice your casual customers to purchase more products and become loyal customers. Referral program, on the other hand, requires your customers to spread the referral code to their acquaintance for a special bonus. This strategy is an excellent way to let your business known.
Referral programs can also strengthen your brand and your customers’ trust and loyalty. By spreading the referral codes, it means your customers trust your products to be bought by their acquaintance. That way, you get to maintain your current customers and gain new ones at the same time.
Being pro-active with customer-based marketing: e-mail marketing
Though it may sound boring, the newsletter can really save your business. Sometimes, you need to give more interest to your customers. Be more proactive in your business-buyer relationship, you’re your customers’ newsletters and product-related educational content. Also, don’t forget to update them with recent promos and new products. Who knows, your new products might actually suit their taste more than the previous ones.
24/7 customer support to answer your customers’ concerns
Customers nowadays prefer a business with better customer service or experience. It’s not only being nice to your customers. Provide a superior customer service that answers the customers’ questions and concerns on any platform. Make sure your company provides specific customer contact that is easy to reach. Some of the bigger companies even advance further and set chatbots on their websites.
Customer-based marketing strategies are not any simpler than any other marketing strategy. With persistence and proper implementation, you will be able to achieve the desired goals through the mentioned strategies. Remember, business is all about persistence!
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