There’s a type of warm marketing that is better than any other: referrals. We’ve all been on the receiving end of a referral. We ask a friend or colleague to recommend someone for the service we need, and since they’re someone we trust, we go ahead and get in touch.
Since referrals weigh so heavily in prospects’ minds, here are some ways you can get more of them so you can continue expanding your customer network outwards.
1. Prioritize Customer Service
Put very simply: Your customers and clients will refer you if you consistently do a stellar job. Your performance is what will keep you and your company top of mind when they are asked for recommendations.
As far as how to do this, you can put your own spin on what you offer to be over the top in your service, but having top-of-the-line customer service is always paramount and should never be compromised.
2. Create a Referral Program
You may even incentivize referrals from your existing client base so they get in quicker. For example, maybe one of your customers would love to refer you to one of their friends or colleagues. But then, they were just not asked for a referral on exactly what you are offering.
They are allowed by a referral program to recommend your goods and services on your behalf, and they can benefit anything from that.
You can offer whatever incentive you prefer, such as a free month’s subscription to your service or a 15 percent off discount per person referred.
Make sure that you have a way to track these referrals. Therefore, you can thank the client when they come in, and ensure that they get their incentive.
3. Simply Ask
When on the phone with a client or customer that you get along well with, say, “We are always looking for more clients. And, your referrals would be very appreciated.”
Letting them know that it’s something you are open to and looking for will help you stay top of mind. This ties in with stellar customer service (or just the service itself).
If someone has truly enjoyed working with you, it’s human nature to want to help.
Follow and join us on Youtube, Instagram, Facebook, and Twitter to be part of the trader community in Asia
