Only a few days left until October! You know what this means: holiday seasons. Halloween, Thanksgiving, Christmas, Hanukkah, and more is coming to town. What kind of marketing strategy do you have for the oncoming months? If you are left with little to no idea, these three marketing tips quoted from Forbes could help you grow your business in the upcoming holiday season.
Reevaluate from the previous year
Start from the basic: a reevaluation. Quoted from Forbes, “marketers are creatures of habit”. Start by simply reassessing last year’s strategy. What worked? what didn’t work? Will the same strategy that worked out last year be applicable this year? Take into account the present situation, and find a strategy that might still be relevant.
If you have little to zero data from the previous year for a reevaluation, you still have other data from a different time. Take advantage of every possibility for learning.
2020’s holiday is going digital, what about your marketing strategy?
One significant change in 2020 marketing strategy is the shift to digital platforms. The pandemic has restricted people’s mobility and on the other hand, increased people’s activity online. Noted from Forbes, this year might be the first “digital holiday”, and customers might lean more to online shopping. Hence, digital marketing might really help you reach your customers.
However, you might need more than a digital marketing campaign. Package deliveries in the holiday season are massive. The worst thing that could happen is having your customers’ package delayed for a week or even months. This could be a disaster for products that are very time-sensitive. One solution for this is giving out holiday promotions earlier. That way, you will get to avoid the package delivery drama, and save you from bad reviews.
E-mail campaigns could surprise you
Forbes emphasized that e-mail campaign is a must. E-mail is still the top-performer in the terms of driving return on investment (ROI). Additionally, e-mail campaigns are flexible to all the challenges you could possibly face in the 2020 holiday season.
E-mail campaigns are quick and easy to operate. Through e-mail campaigns, you can easily adjust strategy and optimize the performance of the campaign. E-mails also have very little to no chance of having delivery errors or anything similar. Capitalizing the current trend and riding on your buyers’ interest is easier and faster to do through e-mails.
While having scheduled campaigns are a good plan, try to find some gap for impromptu initiatives. This way, you will get to take advantage of real-time open opportunities. Who knows, your custom campaigns might bring in more revenue to your business!
Read also: Greenwashing: When Green Marketing Goes Wrong
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