In running a business, product marketing is the spearhead that determines your product to be known by people. Well, in this case you can learn more about how to market products through social media.
Social media is now not only for personal branding, but also a tool for product promotion. This is of course important when during this pandemic many people choose to become entrepreneurs.
There aresome tips and tricks in content creation that you need to know, namely:
1. Understand your
audience. This audience must be understood, if you have social media there must be insights or analytics that you can listen to gender, area, etc. There you can understand your audience better, so that we know the proportions we will focus on the largest market.
2. Create a content calendar.
We can plan content that can be uploaded by looking at the current trends, such as current situations and conditions. Allow 1 post per day to maintain consistency and ensure that content is uploaded on time and on target.
3. Understand the principles of the golden circle.
The Golden Circle is your foundation for creating good content and copywriting, what is it, how and why. What products or services do you sell, how are you different from other competitors and why your business exists.
In addition, there are 4 stages to prepare content. Namely, create quality content and according to trends, recycle your content. And also promote and distribute your content and add copywriting elements.
“There are 2 tools that can help you find inspiration for content, namely Google trends and Google alerts, this service helps monitor the most frequently searched information,” he said.
The digital market is very large, so everyone also needs to explore how to promote digital video on their social media, because video marketing makes it easy for customers to remember, build positive emotional bonds and has the potential to go viral.
Important points to remember in making video marketing for promotion are a maximum length of 2 minutes, raise topics that are interesting and close to the audience, can be understood by the audience easily, offer solutions through the use of your product, and create content that is easy to remember and not boring.
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