Marketers can learn a lot by looking at online shopping trends in 2020. From what consumers expect of brands, to what a customer journey looks like.
You’ll find in on some of the most current trends, and importantly, how your brand can take advantage.
Here are 3 consumer behaviors at online shopping trends you need to know.
1. Young Consumers Like TikTok
The latest social media sensations for the youngest generation has exploded in popularity in recent years, and its influence is growing in 2020.
Tiktok is a great opportunity for marketers targeting teens and young adults.
Take advantage of TikTok advertising, or launch a user-generated content campaign to promote your product.
2. Consumers Browse on Social Media
According to research by HubSpot, younger generations still use social media for brand discovery. Here, “younger generations” include Gen Z, Millennials, and Gen Xs.
Take gain of the strength of social media for logo discovery. While social media isn’t always the quality device for making direct income, it’s the holy grail for logo awareness.
When the usage of Facebook advertising gets higher bang in your greenback through shifting from paid marketing and marketing to user-generated strategies.
Make certain you’re the usage of the Facebook Attribution device to higher apprehend how your Facebook advertising can supply income leads.
3. Consumers Want Values
Gone are the days when you could latch onto a growing market and sell your product for a quick buck. With so much choice for products and services, consumers are value-savvy.
They know how to compare products for quality and pricing.
Today’s eCommerce marketplace is oversaturated with items and services, so the handiest manner to face out is via way of means of turning in value.
By presenting fine at an aggressive price, clients will select your logo time and time again.
Read now: E-commerce: The Future of Shopping and The Future is Now!
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