Thinking of starting a business isn’t all that difficult, but business success is all that matters.
While these checklists do an excellent job detailing what novice entrepreneurs need to know, they don’t necessarily provide any real guidance on what actually makes businesses successful.
They don’t dive into the psychological hacks and meaningful acts that win hearts and make a lasting impact. They have simply tasked lists, which we all know are ultimately dry.
Here are 3 ultimate formula steps for business success.
1. Show PROOFF
PROOFF is an acronym. It stands for Positive Real Outcomes Obtained From Figuring (it out). In other words, you need to be able to show the value you provide.
The point is, the better you can articulate how your product or service takes people from a starting pain point of “A” to a desirable end state of “B,” the more successful you will be.
Once you help your customers achieve this metric, you can use it as PROOFF to attract others.
2. Satisfy a Sizeable Market
Also known as product-market fit, the second step in achieving sustainable business success is to ensure that what you do meets a strong demand on the market.
The better, the higher the number of people wanting your stuff. This isn’t just about quantity, though. Also key is the greater their appetite for what you give.
An expert provides this litmus test to tell if you have product-market fit: Does your business have positive word-of-mouth traction? Are people eager to buy? Would they feel negative if your product didn’t exist or was taken away? Have your customers tried to solve this issue themselves unsuccessfully and do your product effectively solve it for them?
The more yes answers you give, the higher the likelihood you have product-market fit.
3. Live by the Zig Ziglar Principle
Renowned salesman and motivational speaker Zig Ziglar was quoted as saying, “You can have everything in life you want if you’ll just help other people get what they want.”
“When you make it a point to create a business that is value-driven, people happily pay you, refer you, and support you,” she says. “The pay-it-forward mentality makes steps one and two that much easier as well.”
Writer: Irly Nurvitasari
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