Cultivating your small business from nothing to be something might be significantly arduous. Among the issues you have to address, marketing and branding will definitely require most of your time.
Especially, in the compelling digital era, you have to conduct two different types of marketing, offline and online marketing respectively. However, thanks to numerous digital marketing platform on the go, it might become your shortcut to boost your business.
That said, digital marketing does not work merely by a single hocus pocus or abracadabra. It requires exhaustive efforts and consistent follow ups to make yours digitally ready.
Of those, here are several fundamental attempts you can do to accelerate the digitization of your business.
Social Media is the Upfront Customers’ Engagement
Global Web Index reported that internet users spend averagely three hours on social media per day (and the number is advancing). From posting photos, interacting with other users, or checking certain brands, social media users do tons of activities on various platforms daily.
This window opportunity should be treated carefully and maximally. What you have to do is be present at what social media your target markets are using as well as staying responsive and proactive. If you are ready, you can also utilize social media ads or influencer’s services.
Website is the Face of Your Business
Ranging from organizations to individuals, many people have private websites in the form of dedicated hosting and domain or blogs. For that reason, your company better have a website (or a blog) to let potential customers know your values or important highlights.
If you wonder how to create a website while you do not possess the necessary skills and knowledge about computing, you should worry less. Some services like Wix offer simplistic website-creation services even if you have no clue about programming.
Register Your Small Business on Google
Google, the world’s leading search engine, offers various services. Of those, Google Business is a service that is highly helpful for varying scales of business.
Besides ads, you can do much with Google Business, such as registering your business at Google Maps, which will help via reviews and Google Search. Such information helps establish credibility of your business, alongside websites and social media. Also, you might want to make your sites SEO and SEM-friendly.
Writer: Doddy. D. Wahyuwono
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