Besides being able to generate sales more effectively and efficiently than traditional marketing, copywriting helps companies avoid several future threats as well as expose them to vast potentials. Also, despite technology advancement, AI will not be able to utterly replace the role of a copywriter.
Considering the brief overview, what makes copywriter sounds so important for companies? Here are the reasons why.
Copy Writing Helps Minimize the Danger of Phising
The notorious danger of phising, an email trickery that scams users by mimicking services or products they need or subscribe, has been skyrocketing for years. Many people, in addition, fall to this trickery.
The reason why it is so dangerous is that the criminals are able to disguise themselves so brilliantly that many people might not aware that it is actually a scam. Some of these criminals also use AI to study companies’ ways of communicating and copy it to trick people.
This is the basis why AI will not be utterly able to replace copywriter. A copywriter that possesses a unique style of information delivery can help companies avoid other parties use their credibility for phising.
Copywriter Becomes the Bridge to Customers
The business works differently nowadays. Back then, companies can just put their advertisements on TV without thinking of feedback. So long as the ads were nice and people bought the products, it was considered successful.
However, as marketing tools vary, the same trick will not work anymore. Even if it works, it will not be efficacious. Customers are smart enough to interact directly with the brands and companies should be aware of it.
This is when the copywriter steps in. They bridge companies, and their values, to the customers, arguably emotionally. This two-directional communication helps companies survive the business world in the future.
