Social media is the easiest and least expensive way to generate leads for your business. All of your target audience is hanging out there. Leads is contact with a potential customer.
Cited from a report, by the third quarter of 2018, Facebook, alone, has 2.27 billion active monthly users. Thus, your business should also spend more time on social media. To make it more effective, here are 3 ways to generate leads through social media.
Also read: 3 Principles for Growing Startup into Promising Business
1. Optimize profile
First of all, do not ever use a personal page for your business. You have to make a business profile. With that business profile, you will get features that will foster the growth of your business.
For instance, with an Instagram business profile, you have the ability to add links to your website. Therefore, you can increase traffic and sales.
Besides, you can also add a Facebook Sign Up tab via an email marketing service. Then, don’t forget to add links to your website in your bio. After that, pin your most popular and important posts to the top of your profile as well.
2. Promote Gated Content
Gated content is a content hidden behind a virtual gate. Thus, users have to provide their information in order to get access to the content. Promoting this content on your social media can grow your email list.
Also read: 3 Essentials Factors for A Business to Succeed
3. Run A Contest
A contest with a prize will attract a huge audience. Thus, it encourages a ton of shares and interaction and can also introduce your business to many new leads.
The example of the contest can be a photo contest. With that contest, you can encourage participants to share your post with their friends and family. Besides, you can ask participants to encourage their loved ones to return to your page repeatedly to vote.
Now, using these tips generate leads for your business through social media.
