Normally, companies always appoint creative industry to brainstorm their brand personality, develop suites mockups and printed materials. However, for newly established companies or startups, that seems to be nearly impossible to do. They usually do not have a big budget for branding. Luckily, there are ways to create good branding on small budgets.
Research shows many newly established companies or startups face a lack of resources for business growth, such as marketing. Therefore, cited from The Entrepreneur, here are the ways to create good branding on small budgets.
You probably already brainstormed this. However, you have to make sure that all team members understand the reason and the process of getting that mission. This is important to be considered at every stage of the brand-building process.
A public relation plan
You do not have to make something too strategic or complicated. In another hand, you just need to let people know your new products or services.
The easiest way for that is by seeking help from local papers. You just need to buy some space on the papers and hire professional to write about your new service or product.
Social media promotion
Almost all brands, the big or small ones, always need social media to promote their new service or product. We currently have a lot of social media platform. In order to choose the best platform, you need to consider your audience.
For instance, LinkedIn is great for building business profile, Twitter is great for creating conversation, meanwhile, Facebook and Instagram are significant for the consumer looking for visually display content.
Yet, before you go to social media to promote your product, you need to invest in a business profile from the start.
Logo and brand ethos
This may require some investment. You need to assign some budget to an expert who can give you advise for this.