Machine learning is a subset of artificial intelligence. The technology equips computers with the capacity to analyze and interpret data to proffer accurate predictions without the need for explicit programming. Thus, if we using it in the right way, we will get benefits of using machine learning for marketing.
There are more data is fed into the algorithm, then the more the algorithm learns. Thus, it can help your marketing to be more accurate and perform better. In the end, you can target audiences and boost engagement, faster.
Here is the list of the benefits of using machine learning for marketing, according to The Entrepreneur.
1. Discovering trends
Machine learning allows companies to listen to what was being talked about in the public sphere.
For example, at least 50 songs within the public domain had mentioned a phrase at one point. Then, machine learning can discover the relative popularity of this phrase across various platforms. Consequently, machine learning is capable of deciphering social and cultural chatter to inspire fresh product and content ideas that directly respond to consumers’ preferences.
2. Targeting right influencer
When a company is looking for the right influencer for its brand, they need to search for various social media accounts for indicators that aligned with brand values.
The value ranges from artistic interests, extraversion and excitement. At this moment, the machine learning tool can recommend the influencers who would best connect with the product fans.
Once the company has the right influencer, then its marketing is successful to reach and engage with a niche audience, as well as promote brand credibility.
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3. Analyzing campaigns
Machine learning can also help the company analyze the progress of its every campaign. With the help of machine learning, the company can run intelligent marketing.
For example, a company can use an email marketing strategy and send the campaign of its newest products to loyal customers based on their purchasing patterns.