When you’re running a business, it’s easy to get caught up in the day-to-day rat race. Thus, you sometimes fail to keep up with the most current trends. Stepping up and making change become essential to optimize your e-commerce shop.
Basically, it doesn’t take long to optimize your shop. In less than five business days, you can build up your sales, lower your bounce rate and build up your audience.
Here is the list of ways you can do to optimize your e-commerce shop.
1. Strengthen the power of product images
There is 92.6 percent of consumers feel that visuals are the most influential factor when it comes to making a positive buying decision, according to a study. If you’re only using one image, or your images aren’t very high quality, you’re not optimizing the impact of your product pages.
Therefore, your product images should be clear and high-quality. However, the quality should not be too high since they affect page-load times, especially on mobile devices. Consider either buying a high-quality camera and teaching yourself to use it or contracting with a professional photographer.
Read also: Shopee Leads SEA E-Commerce Market, Again
2. Make more mobile-friendly site
Nowadays, people are leaving their computers behind to shop from their tablets and smartphones more than ever before. Thus, if your site isn’t optimized completely for mobile, you’re going to lose out.
If your site does not generate the conversions they ought to generate then you need to do re-platforming. Re-platforming and streamlining your site to make it faster for mobile will help you gain more conversions rates.
3. Fix SEO for related products
If you have related products, concentrate them on one page instead of making a separate page for every model or color. Make one page for related products. Use a drop-down menu or another technique to let users choose which color, size, model or type they want.
This will make sure your SEO juice is concentrated on one page, not spread out across multiple pages.
