What is your phone? If you ask the question, people around the world would mostly answer iPhone, Samsung and Xiaomi. The third biggest smartphone maker company has some ambition and persistence behind its success.
Xiaomi is a relatively young company. Founded on 2010, the company took only 7 years to reach the top three of phone maker companies in the world. It defeated other older companies such as LG, Lenovo, and its’ greater competitor, Huawei.
Lei Jun’s ambition for Xiaomi
The success came from its’ founder, Lei Jun. Sitting on the top 23 of China Richest, Jun is a man born with great ambition. He first sought his success in selling Joyo.com to Amazon in 2004 for $75 million. Jun is also the founder and now investor of Kingsoft, an IPO antivirus software firm.
The 60-year-old man has a massive ambition for Xiaomi. Not just as a phone maker company, Jun initiated Xiaomi also as the biggest internet service provider. Even though the market is currently ruled over by the world biggest startup, Alibaba.
However Xiaomi is still solid on the smartphone sales. It’s known for an outstanding technology in par with iPhone but half the price. Making it impossible not to attract huge amount of customers.
Ambition plus persistence, who can deny?
Ambition only is not enough for a company with goal as big as Xiaomi. Persistence might also be the main key of its success. Xiaomi did not just walk the flower road. It has also experienced a massive fall of sales in 2016.
Some problems with supply chains and copied design and tech by other companies put Xiaomi in crisis. Nevertheless, the company solved the problem very quickly. Within just two years, it regained its’ glory and set the highest growth of sales by 43%.
Looking by just how fast Xiaomi smartphones making it to the top maker of the world, it is not entirely impossible that they will reach the other goal within a few years. And then we will see Lei Jun as China’s richest man.
