In a few days, the roads in Malaysia will be more crowded with the presence of a new motorcycle taxi service. AirAsia airline plans to create a ride-hailing service in the neighboring country.
AirAsia Learns from Grab
In fact, AirAsia CEO Tony Fernandes revealed this plan. Moreover, He said that he had learned the basics of the ride-hailing service from Grab and was sure that this model was commonplace in Malaysia.
“I have eight years of learning from Grab. I don’t have to spend all the money experimenting, building technology, training drivers and training the market how to order. A ride-hailing model has been built. Everyone in Malaysia knows how to use it,” he said in an interview. with local media The Edge Weekly, quoted by Deal Street Asia, Tuesday (5/4/2021).
According to Tony, there are advantages to combining flights with ride-hailing services. Because every airplane passenger will also order a taxi to the airport.
He added that the decision to expand into the ride-hailing industry was to gain speed and also conversion.
“Why do we want to be on ride-hailing? It’s important toget speed … it’s all about conversion. Can I convert someone from ride-hailing to buying food?” he said.
AirAsia Makes Super App
The decision to create a ride-sharing service is part of the airline’s big plan to create a super app. Recently, Air Asia has launched food delivery services in Malaysia and Singapore.
In addition, it has also made drone delivery trials in Malaysia. Not getting there to expand its business beyond aviation, Air Asia plans to register its logistics venture Teleport.
Tony wants users to be able to open an application every day that contains a combination of all his businesses.
“The main driving force for digital transformation is logistics. That’s exactly what I was looking for. And no app can do what we do because we have 245 flights,” Tony said.
However, until now the launch of Air Asia’s ride-hailing service is uncertain. “All new service announcements will be made on time,” said a company spokesman.
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