Apple, which is strengthening its music streaming service, has acquired the famous Swedish classical record label “BIS Records.”
BIS Records founder Robert von Barr said on the 5th (local time) that Apple had acquired his record company.
“After careful consideration, I’m happy to tell you the rather important news that I, now 80 years old, decided to become a member of Apple,” Von Barr said on his website.
“We’ve been thinking about how to maintain and develop a reputable history for a long time,” he said. “We’ve found partners who can expand our global platform to deliver classical music to new audiences around the world and further develop our mission.”
“Apple, which has a history of innovation and an affection for music, is an ideal partner to open a new era of classical music, and has shown a true commitment to creating a future where classical music and technology are harmonized,” he added.
“BIS Records” then said it will integrate with Apple’s classic-specialized app “Apple Music Classic” and the “Platoon” music service that manages and distributes music.
BIS Records is a classical record label established in 1973, and the acquisition price is unknown.
Apple’s acquisition of “BIS Records” is interpreted as an attempt to differentiate itself from Spotify, the world’s largest music streaming competitor, by focusing on classical music.
Apple acquired the classic music streaming company Primephonic in August 2021 and launched the “Apple Music Classic” in March based on this.
The “Apple Music Classic” app contains more than 5 million tracks and thousands of exclusive albums, making it available to Apple Music subscribers for free.
Previously, it acquired streaming music service provider and headphone maker “Witz” in 2014, and “Shirjam” in 2017, which listens to some verses of the song and identifies the song, and in 2018, it acquired “Platoon” to strengthen its music streaming service.
The market predicts that Apple’s service sectors, including Apple TV and Apple Music, will lead Apple’s growth over the next five years.
