Forex and contracts for difference (CFD) broker HotForex announced last week the formation of a sports sponsorship in the e-gaming space.
E-Sports has become so popular, and there’s no sign of slowing down. HotForex has teamed up with Santos e-Sports, one of the largest electronic sports club in the world. This partnership reportedly will last for a whole year. Under this agreement, the team’s new name is Santos HotForex e-Sport. Additionally, there will also be changes to the logo, combining both teams to create a new one that represents the new team as a whole. The logo will be displayed in all of the upcoming tournaments of the gaming club. This will help the forex broker gain brand awareness from presumably new audiences and tap into a new market.
HotForex Chief Executive Officer George Koumantaris said that there are a lot of interesting parallels between trading and e-Sports. With this partnership, they are looking forward to exploring realistic goal setting, managing emotions, and the appropriate mindset that can help players gain leverage in both the market and the e-sports field.
The partnership is a strategic move for the company. This will further strengthen its position as a leading broker in the global sphere.
Effective Marketing Strategy
Partnering with sports teams that have a global viewership and audience is part of the marketing strategy of most successful brokers. The sports viewership at a glance is enough to persuade anyone to tryout this marketing strategy. With its global popularity, brokers are getting the exposure they need to thrive in the industry. Football fans comprise one of the largest viewership, with 4.7 billion people across 202 territories.