In today’s world, the role of social media is very large, including in the business world. Therefore, the content you offer to introduce your products is very influential to gain the trust of your customers. Additionally, lots of online and offline sales use influencers in the hope of increasing sales. However, choosing the right influencer for your product is not easy because you have to spend a lot of money.
According to forbes.com, 21st century society has become accustomed to the newly-formed celebrity of emerging You Tube talent, Instagram “hotties” and blogging fashion and beauty mavens.
Check out a few tips for finding the right influencer for your product.
Relevance
It is important for you to find out and understand lifestyle, content that is often uploaded and who are the followers of these influencers.
Are you looking for fashionistas, active housewives or coffee drinkers? What image do you want to describe for your product?
These are important things to look for in the content and audience of influencers.
Engagement
Engagement is an indicator of how interactive the followers of the blogger are with their content.
Are the followers responding, commenting, and sharing information? What percentage of readers is active?
It is also important to find out because your main goal is to attract new buyers from the influencer follower.
Reach
Reach is definitely a valid consideration. Don’t just stick to how many followers it is because not necessarily what is being served by influencers can affect the target audience.
For example, if you are a hotel owner, traveler bloggers with little followers will be more influential than food bloggers with 100,000 followers.
It is also important to consider what social platforms your customers visit.
If you are a food brand or fashion, someone with lots of followers on Pinterest or Instagram might be more valuable than influencers on Facebook with a large fan base.
Read more: Steps to Business Success Using the Ultimate Formula