If you’re a small business trying to figure out not only how to stay open during the coronavirus pandemic but still be okay after the pandemic is over, you’re certainly not alone. Millions of businesses throughout the world are being threatened due to the worldwide economic shutdown.
Here are 6 tips to convince your small business.
1. Do What You Do Best
During a crisis like a coronavirus pandemic, it’s important for your core business purpose. Ask yourself and take this time to evaluate your value proposition, and then build your marketing strategy from there.
2. Don’t Be Afraid of Over-Communicating
At this time, the client base is a captive audience so don’t worry about over-communicating too much.
Be open and let them know that there that be concerns that they have that in the supply chain you do not have the answers or delays.
You will use all of the available channels to remind your customers about the latest updates. Set expectations now so as to avoid later frustrations.
4. Extend Your Brand
There are many incredible stories of businesses shifting from making foam to making foam personal protective gear or a company that pivots from making spirits to hand sanitizer.
5. Be Creative
This is a moment when many consumers are trapped at home to help them spend their time in productive ways.
Think of the hair salons that sell take-home coloring kits or pottery shops that put together a box of paint and pottery that you can pick up and drop off to put in the kiln.
6. Run Campaigns
Encourage your customers to respond to your emails’ “engagement” content, and share their own story for the chance to be featured in future communications. You ‘re going to sell more of your goods and you’re going to create a community with some of your biggest soon-to-be fans.
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